Most advertising for trade professionals follows the same logic: pay to be listed somewhere, and wait for people to find you. Lead generation sites. Directory listings. Google ads. They work — up to a point — but they share a fundamental limitation. They put your name in front of people who might need someone like you, not people who are actively standing in front of a property where you've done work.
Due Dili works differently. It puts your name in front of buyers at the exact moment they're researching a specific address — which is also the moment they're most likely to need an inspector, a contractor, a structural engineer, or a specialist. Here's how to use it.
Post Your Work on Property Addresses
When you complete work on a property — a full inspection, an HVAC replacement, a roof assessment, a foundation evaluation, an electrical panel upgrade — you can post that work directly to the property's page on Due Dili under a Pro account.
Your post is visible to anyone browsing that property page, including free users who haven't paid for full AI insights. This is intentional. Pro posts are always public. They're not locked behind a paywall. The reasoning is simple: the people who most need to know that a licensed professional did documented work on a property are the buyers considering purchasing it — and creating friction that blocks them from seeing your post doesn't serve anyone.
What does a Pro post look like from a buyer's perspective? They search an address they're considering. On the property page, they see that a licensed home inspector completed a full inspection there 14 months ago. They see your name, your company, your license number, what was inspected, and when. They see that a contractor completed a roof repair three years ago and that the work was permitted and completed by a licensed roofer. That's not advertising — it's documentation. It carries a different kind of credibility than any ad ever could.
Your Posts Show on the Map
Properties with recent Pro activity are surfaced on the Due Dili explore map. Buyers browsing a neighborhood — comparing properties, doing early research before they've even found a specific listing — can see which addresses have documented professional activity.
This is advertising that's permanently attached to a real address in a real neighborhood. It doesn't expire when a campaign budget runs out. It doesn't disappear when a listing closes. It stays on that property's record and continues to be visible to every buyer who searches that address going forward.
Consider what that means for a job you completed two years ago. A buyer researching that address today finds your name. They're in the market, they need an inspector, and they've just discovered someone who has recent, documented experience with properties in this specific area. That's a referral-quality lead generated years after the job was done.
What to Post
You don't need to write an essay. A clear, specific, professional description of what was done, when it was done, and at what property is enough. The key is specificity — vague posts don't build credibility the way concrete, factual descriptions do.
Some examples of effective Pro posts:
Full home inspection completed — 52-item report generated. Major systems inspected including roof, foundation, electrical, plumbing, and HVAC. Report available upon request.
HVAC system replacement — previous unit failed after 18 years. New Carrier 5-ton unit installed with 10-year manufacturer warranty. Installation permitted and inspected.
Roof repair, northwest slope — 4 sections of cracked tile replaced, underlayment inspected and confirmed intact. No evidence of active water intrusion. Recommend annual monitoring.
Foundation assessment completed — no cracking, settling, or lateral movement observed at slab perimeter or interior. Drainage grading reviewed and confirmed adequate.
Specific. Professional. Factual. That's what buyers and agents find credible, and that's what turns a property page post into a lead.
The Compounding Effect
Here's what separates Due Dili from other lead generation channels for trade professionals: every job you complete is a potential post, and every post is permanent.
A licensed inspector who does 80 inspections a year and posts each one to Due Dili has, over three years, 240 posts across properties in their market. A buyer searching any one of those addresses finds their name. An agent who works in that neighborhood regularly starts seeing the same inspector's name attached to property after property and realizes this is someone with serious local experience.
That's not a campaign. That's a body of work made searchable and visible. It compounds in a way that advertising doesn't — because each additional post makes the previous posts more meaningful, not less. A professional with 10 posts across a neighborhood looks active. A professional with 100 posts looks established.
The professionals who build the strongest presence on Due Dili will be the ones who treat every completed job as a documentation opportunity rather than a finished transaction.
Who This Is For
Due Dili Pro accounts are designed for any licensed trade professional who works on residential properties:
- Home inspectors — every inspection is a natural post
- General contractors — renovation work, additions, permitted repairs
- Roofing contractors — repairs, replacements, assessments
- HVAC technicians — installations, major repairs, system replacements
- Electricians — panel upgrades, permitted electrical work
- Plumbers — major repairs, repiping, permitted work
- Structural engineers and foundation specialists — assessments, repairs, certifications
- Pest inspectors — treatment records, clearance letters
If you do licensed, documented work on properties that buyers care about, your work belongs on Due Dili.
Getting Started
Pro accounts are $69.99/month. That includes your verified professional badge, the ability to post on any property in the system, and your contact information surfaced on every property where you've posted work.
For most trade professionals, a single lead generated from the platform covers multiple months of the subscription cost. The better question isn't whether the math works — it's whether you want the work you've already completed to keep generating awareness long after the invoice was paid.
To understand how buyers interact with property pages and what they're looking for when they find your posts, read How Buyers Can Get the Most Out of Due Dili. If you work regularly with agents and want to understand their perspective on the platform, How Realtors Can Get the Most Out of Due Dili is worth reading too.